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Design an Auto-attendant

A well-designed auto-attendant helps callers reach the right person quickly and efficiently. Rather than waiting for a live receptionist or navigating long hold times, callers can route themselves directly to the department or extension they need. A clear, friendly auto-attendant improves the caller experience while reducing workload for your staff.

Below are some recommended best practices and common mistakes to avoid when designing your auto-attendant.


Recommended Practices

  • Make “0” connect to a live person so callers never feel stuck.
“To speak to a human being, press 0 at any time.”
  • Present the option first, then the action.
“For Help, press 2.”
  • Provide department-level choices (e.g., “For Sales”) instead of listing individual employees.
  • Allow direct extension dialing so callers can route themselves quickly.
  • Offer a way to repeat the menu.
“To repeat these options, press #.”


What to Avoid — and What to Do Instead

  • DON’T use individual extension numbers for departments.
_Not: “For sales, dial Fred at 101 or Sarah at 201.”_
Instead: Use a single, clear option for the department.
_“For Sales, press 1.”_

  • DON’T apologize in your auto-attendant greeting. It’s not an answering machine.
_Not: “We’re sorry we missed your call.”_
Instead: Start with a confident, welcoming greeting.
“Thank you for calling ABC Company.”

  • DON’T tell callers to hang up and dial a new number.
_Not: “For tech support, hang up and dial 555-5555.”_
Instead: Route them automatically or give them a menu option.
“For Technical Support, press 2.”

Examples of Well-written Auto-attendant Menus

Example 1: ABC Company

Thank you for calling ABC Company
If you know your party’s extension, please enter it now.
For sales, press 1.
For technical support, press 2.
For a directory of extensions, press 3.
To speak to the receptionist, press 0.
To repeat these options, press #.


Example 2: XYZ Company

Thank you for calling XYZ Company
If you know your party’s extension, please enter it now.
Otherwise, please hold while we connect your call to a representative who can assist you.


Example 3: JKL Company

Office Hours:

Thank you for calling JKL Company
If you know your party’s extension, please enter it now.
To speak to a real person, dial zero at any time.
For sales, press 1. (Rings extensions 111 and 211)
For support, press 2. (Forwards to outside contractor number)
For a directory, press
To repeat these options, press #

After Hours:

Thank you for calling JKL Company
Our office is now closed. Office hours are from 8am to 5pm, Monday through Friday.
For sales, press 1. (Goes to a sales rep voicemail)
For support, press 2. (Goes to tech support voicemail)
For a directory, press

To repeat these options, press #


Next Steps

Once your script is written, the following pages will help you configure the system:

  • Simple Call Flow Menu Setup
  • Text to Speech
  • Menus & Options

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Suggested Questions

How do I set up call forwarding? What is a ring group? How do I check voicemail? How do I add a new extension?
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